Beginners SEO Guidelines – The Basics are often the Best!
Seek and you will find!
The web is an open place and pretty much everything anyone is doing can be seen if you look. If someone else is having success through the natural listings then so can you. It may take money and time, but success can be achieved.
Positions are useless without conversions
Traffic without conversion only costs you money, firstly, through SEO, then through bandwidth and through missed opportunities. You can gain positions, but if the site is fundamentally flawed as a sales tool your positions will not gain you more business.
Posted On:October 20th, 2009
How Do Search Engines Work
So you open your browser, you go to Google and you type in your search and get a list of really relevant businesses just itching to have you as a client! It’s easy right – but how does it work? Is it magic? Is it random? Is it based on who pays Google the most money?
Well, it’s ‘none of the above’. It’s all based on a strict, tried and tested process which uses evolving criteria to determine which sites offer the most valuable and relevant information for those who are searching. Understanding how the search engines work is the first step to understanding how to approach your search engine optimisation.
Crawling
Search engines use programs called robots (also known as spiders or bots) which view individual web pages, retrieve the information from the page they are designed to retrieve and log it against the URL of the page for later analysis. They find the web pages they view by looking at the links on the web pages they are viewing and logging them for future viewing (this is often immediate). These programs are often referred to as ‘spiders’ because they ‘crawl’ along the links of the ‘web’.
Posted On:October 20th, 2009
The Good, the Bad and the Downright Ugly
OK, so if you want to know the best way to approach your SEO then read the rest of this site – that’s the good. However there are also the bad and the ugly!
There are various SEO strategies and tactics which will either hinder your positive progression in the search engines, flag you up for bad practices and decrease your rankings or at worst get you banned. It is worth pointing these practices out for a number of reasons.
a) Because some were legitimate SEO practices that have become out of date or no longer offer any value
b) Because some SEO’s still recommend them and they can still work but you need to be aware of the risk
c) Because some are in direct conflict with what the search engines are trying to achieve and you should avoid them
Here are the Bad and the Ugly of these SEO practices:-
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Posted On:October 20th, 2009
