Mr Business Man – Do no ignore SEO!
If you have a website and you want to use that site to motivate enquires and develop business you need to market that website to attract potential customers. Search Engine Optimisation offers one of the most cost effective, sustainable ways to target potential customers.
It amazes me how many business –
a) aren’t aware of how many potential customers are using search engines
b) still have no idea of the basic elements of SEO
c) still believe SEO is like ‘magic’
d) have had bad experiences with SEO agencies or consultants
e) have no idea what return on investment they did or didn’t get from previous SEO
f) still have no idea how much difference a natural search engine presence can make to the performance or their business
There are three main ways of looking at how increased natural search visibility could impact the business:-
Building your Business with SEO
Simplistically, if you have better search engine rankings, you’ll gain more traffic, which will generate more enquiries and deliver more business. People use search engines to research, find and buy based on specific searches. If you want to target people who are searching for your type of service, you can and when they search they will find your site, visit your site and contact you. The key is in understanding how much you need to invest to gain decent visibility in the search result pages for the right keywords and how many potential customers are searching on those keywords. Once you know that information you can determine whether the investment is likely to generate a return. In most cases we have look at, the answer is ‘yes’, but we can help you determine this for yourself.
Building your Reputation with SEO
Both locally and UK wide, some of the first things a potential client will do to ‘check you out’, will be to go directly to your website or search for you, or words associated to your business in the search engines. SEO can ensure two things 1) that once potential clients reach your site there is interesting content for them to see and 2) that when they search for you in search engines there is good coverage for your brand and amongst key search terms, locally and nationally. Both of these factors could significantly enhance the process of converting a potential customer to a client.
Protecting your Reputation with SEO
As you can’t directly control the webpage’s that are listed in the results pages of the search engines it is often likely that similar brands, competitors or third party comments (sometimes unwanted) can appear in the search listings when someone searches for your brand. Optimising on-site and off-site in the right way can help you ‘own’ the Page 1 listings of the search engines for brand searches pushing down competitors and any third party comment you do not want, back to Page 2 where most users won’t find them.
SEO Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……