Keyword Research
Keywords, phrases, their analysis and selection are core to the success of your website. Identifying relevant key phrases for your marketplace is crucial to the SEO process.
You must not only identity the right keywords and phrases that relate to your products/services but you must also look at whether they are actually being used by people to search and whether they offer you the opportunity to convert.
Unless you do this your SEO will fail and your website will never deliver its full potential. You have to know which words you need to optimise before you can start optimisation.
Our Keyword Research Process
- current theme and content of your site
- keywords suggestions from you and your team
- current SEM activity and analytics (if any)
- keywords extracted from competitor sites
- online keyword generation tools
Keyword variants are then generated to include:-
- singular and plural
- synonyms
- reverse keyword order
- apostrophes and hyphens
- misspellings
Keyword Analysis
Analyse current performance e.g. clicks, CTR, and conversions from the keywords
Generate search metrics for each keyword including:-
- clicks per month
- CPC’s
- listing volume
- PageRank at Page 1
Keyword Selection
- order of importance (based on performance and business objectives)
- cost/resource to achieve Page 1 rankings in short, medium and long term
Keywords prioritised to create primary and secondary target keywords
Keyword Mapping
Identification and mapping of keywords against new or existing content
