Onsite SEO
Onsite Optimisation is the process of improving the aspects of your actual website that affect your search engine rankings. Onsite optimisation helps ensure the search engines have full access to the content you want to be indexed and that the content is indexed against the keywords and phrases you want to target.
To do this, first you need to ensure that the search engines can find the content (and keywords) – this is achieved through Technical Onsite Optimisation and secondly you need to ensure you have the right content (and keywords) on the site for the search engines to identify – this is achieved through Content Optimisation.
Controlling the Optimisation Process
Onsite SEO is the most controllable element of the SEO process because it is based on you adapting your site and therefore you should be able to control how well and how effectively you optimise the site.
It is often the first part of the optimisation process. Your site is the foundation of your search engine rankings. If the site is not optimised correctly it does not matter what other SEO tactics you use, you will not rank for the most important keywords and phrases.
Benefiting from Onsite Optimisation
If your site already has good offsite popularity and reputation but poor onsite optimisation, by improving your site you can actually see reasonably good search engine gains in a short period of time.
Many sites find it hard to take advantage of their position because they are hampered by the way they were built in the first place. There are many issues related to the technical side of onsite optimisation which make the process difficult, these include – the use of JavaScript, the CMS the site is built on, the use of dynamic content, the use of Frames, the use of Flash, the architecture of the site and many others which can lead to severe problems when trying to retro fit technical changes to a site. Often the best and most cost effective answer is to rebuild the site.
