Technical SEO
Technical Optimisation is a fundamental part of the overall onsite optimisation process. It is predominantly concerned with ensuring that the content you want indexed is completely accessible to search engines and that any content you do not want indexed is blocked. This is often what is meant when someone says they are making their site ’search engine friendly’.
Why is Technical Optimisation Important?
If the search engines cannot crawl the site because there are technical issues blocking them then the content you need indexed will never make it to the search engines results pages. Search engines use programs called robots (also known as spiders or bots) which view individual web pages, retrieve the information from the page they are designed to retrieve and log it against the URL of the page for analysis. They find the web pages they view by looking at the links on the web pages they are viewing and logging them for future viewing (this is often immediate).
These programs are often referred to as ‘spiders’ because they ‘crawl’ along the links of the ‘web’. The reality is they actually never leave their own server but request the pages they want to view in the same way you would through your browser. If these programs cannot view the content they are programmed to retrieve because there is a technical issue blocking them then you will not be indexed and will not rank for that content.
Our Technical Optimisation Service
Search Engine Rescue has a targeted approach to Technical Optimisation. It is based around indentifying the issues with the site and then determining which will have the most impact in the short term if resolved. Not all issues can be handled cost effectively by retro fitting the solution into the site, therefore we look to appraise how urgent the fix is and give our clients the best information from which to decide on the work required.
Our Technical Optimisation includes –
Site architecture analysis and optimisation
Navigation analysis and optimisation
Site interlinking
Recommendations on JavaScript, CSS and Ajax
URL rewriting
Code optimisation
Use of Robots.txt and Robots Meta tag
XML and HTML site maps
Validation to W3 standards
Sourcing and fixing broken links
Source ordering
