SEO for Estate Agents
The Importance of Search Engine Optimisation to Estate Agents
If you’re an Estate Agent looking to improve the traffic your website gets from the search engines, we can get your website to the top of the search engine results. Even in the face of strong competition from the big property portals!
There were over five million ‘estate agent’ related searches made in Google UK in the last year. That figure doesn’t even include more specific ‘to let’, ‘for sale’, to rent’ phrases that include keywords like ‘flat’, ‘house’, ‘apartment’ etc. There are significant opportunities for estate agencies that have the foresight to invest in improving their rankings. Even for competitive keywords, working against some of the bigger sites like ‘Prime Location’ and ‘Find A Property’, the top spots are up for grabs for the agencies with the right strategy.
Thousands of people are searching for properties daily, using long-tail localised keywords that you could be ranking for, for example ‘estate agents in Barnet’. As these keyphrases are longer than generic search terms and contain a specific locality, they are easier to compete on if you use the right SEO techniques.
Our Approach to Working with Property Businesses
Most good SEO companies will give your website the usual optimisation overhaul and link building but will not go to the level required to compete in the competitive estate agency online marketplace.
Estate agencies require a specialised approach to optimisation that goes deeper than the usual processes that make up an SEO campaign. As more and more people employ the generic SEO techniques to their websites, search engines are looking for other ways to judge the relevancy of websites for specific terms. Our approach focuses on localisation specific to your estate agency branches, both in terms of keywords and online business visibility.
These opportunities are still somewhat unknown amongst the greater SEO industry; however we have been successfully applying localised search engine optimisation for our property clients for over 5 years and have extensive experience in how to use these techniques to their full potential. With a growing list of well-known estate agents and property companies as clients we have become specialists in getting estate agencies higher in search results and keeping them there.
We partner with Growth Track, the leading estate agency digital marketing specialist in the UK, and for more information on our tried and tested approach to specialist Estate Agency SEO, contact us to find out about the clients that we have worked with, and the success that we have had.