Link Profiling

Need an expert view of the value or risk in your link profile?

Ask about our professional link profiling service

Profiling your websites backlinks can tell you a lot. They can tell you where there are opportunities to gain visibility on valuable keywords through tweaking anchor text and trends that can be maximised to gain more links. They can also tell you where there are risks of drawing a penalty from Google. Over-tweaking anchor text is just one example of a threat that can lie in wait in your link profile.

Your link profile and the process of acquiring and shaping it should form the backbone of your SEO strategy – therefore it's vital that you have a complete understanding of every link in your profile. To give you that insight and control, we offer a comprehensive link profiling service that analyses and evaluates each link one by one, identifying any potential risks or missed opportunities.

Need a professional Forensic SEO expert to inspect your links? Contact us or give us a call on +44 (0) 3301 333480.

START PROFILING MY LINKS NOW

What is link profiling?

Inbound links from other sites to yours are some of the most valuable marketing assets your site can have, especially if your business relies on online visibility. Their acquisition has always been an important part of SEO and, even though the new breed 'content marketing' agencies don't talk about links much anymore, should still be the focus of most content and owned media promotion.

The links themselves are taken as votes of confidence by Google. Generally, the greater the quality, relevance and trust held by the websites linking to you, the more favourably the search engines will rank you. And conversely, the lower the quality, the more likely you are to get hit by a Google penalty that could devastate your search engine traffic.

Your link profile should be strong, made up of good quality, naturally earned links, and clean, with no spammy, unnatural, toxic or suspicious links. Link profiling thoroughly examines every link in your profile, evaluating and classifying them according to their risk levels, value, potential and relevance. It will give you a complete understanding of your current assets and identifies any gaps you could fill – any sites out there that rightfully should be linking to you, but aren’t.

What can we do?

Our link profiling service is designed to uncover any harmful links so they can be cleaned and disavowed. It's a manual process that starts with a comprehensive index of the links pointing to your site, combining information from Google Search Console (formerly Webmaster Tools) with four enterprise-level link indexes to give us up to 95% accuracy. Our proprietary software, LinkPinglr, makes us even more precise by checking which links still exist.

Then we start building a picture of the risk and value within each link. We compile more than forty data points for every link, including placement, anchor text, site-wide links, site theme and type. The riskiest links get reviewed first, allowing us to identify patterns that help us target the next set of links.

Almost all the sites we review have unique patterns of value and risk, and we're experts at interpreting them - in fact, understanding how to use them is vital if you have tens or hundreds of thousands of links. Once all these points have been reviewed we assign risk factors to each link in the profiling spreadsheet. We can then create an action plan to determine which links should be cleaned and which should be kept.

Are you looking for a meticulous, professional analysis of your link profile? Enquire about our professional link profiling service by getting in touch or calling us on +44 (0) 3301 333480.

Forensic SEO

Recovering from a catastrophic traffic loss requires a laser-sharp understanding of your site’s inner and outer mechanisms. We put over 100 distinct components of your site under the microscope, producing a detailed analysis of your historic search visibility, dissecting your analytics data and working with enterprise-level software to find where the problem is exactly all so we can fix your rankings quickly, without disrupting the day-to-day running of your site.

Learn More

Link Penalties

If spammy inbound links have caused your site to be devalued or pushed into the crosshairs of Google Penguin, we can provide a complete link penalty service: a profiling, cleaning, disavowal and reconsideration service that's guaranteed to decontaminate your site. We run a meticulous assessment of your links, identifying the risks, taking steps to clean the links causing you problems, and submitting a detailed reconsideration request on your behalf.

Learn More

Content Penalties

One of the most important keys to search engine success is your content. If you’ve received a manual content penalty or if your rankings have taken a plunge at the same time as a Google Panda update, then you may need a specialist content penalty and Panda recovery service to get you back on track. We provide a content audit and planning service to help get your content up to scratch, your penalty lifted, your rankings back to where they were, and your site secured for the future.

Learn More

Recovery

Getting your rankings back requires two things: a complete understanding of the problem and an actionable plan to recover from it. Our Forensic SEO experts have created numerous cost-effective recovery plans to help businesses get back on their feet after suffering a devastating loss in search engine traffic. Whether you’ve received a penalty or you’re getting attacked by malware or competitor tactics, or the problem is with your site, we’ll come up with a recovery plan that will fix the issue and help secure your rankings for the future.

Learn More