Penguin Recovery Services

Have you been affected by a Penguin algorithm update?

We can help you recover and back on track

Do you think your site has been hit by a Google Penguin update? Chances are if you've seen your organic traffic significantly reduced or you've lost keyphrase rankings, then your site might have been affected by a Penguin algorithm update. If that's the case, we can help you.

Recovering from Penguin requires an experienced hand and a clear-cut, tried-and-tested recovery process. We’re a small team of Forensic SEO consultants who specialise in fixing penalised sites and restoring lost traffic. We’ve helped dozens of clients recover from penalties cost-effectively.

If you’ve been caught out by Penguin and you need an actionable plan for recovery, contact us or call +44 (0) 3301 333480. We can get your penalty lifted.


What is Google Penguin? 

Penguin is the codename for a Google algorithm update that was first seen in 2012. Its objective: to seek out and punish websites that try to manipulate the search engine results by building spammy inbound backlinks in contravention of Google's quality guidelines.

Today the emphasis that Google places on quality control – supported by the introduction of Penguin – not only means that building natural, valuable backlinks is one of the most reliable routes to search engine success, but that having a spammy link profile can land you squarely on the business end of a Google penalty.

If you’re not sure why you’ve been penalised, any good penalty diagnosis service will start by looking at whether you've been affected by a Penguin update.

I didn’t build these links.
Why am I being penalised?

The links (these are the hypertext clickable links) from other sites to your own have always been considered a strong influence on the way your site will rank in the search engines for business-critical commercial keyphrases. Google’s algorithm – the insanely complex ranking system that powers the search engine results pages – uses your backlinks as a key indicator of where your site should appear for particular search queries. Even though the algorithm is constantly being tweaked to limit manipulation, backlinks have remained a strong signal of site relevance and quality for the best part of Google’s lifespan.

A decade ago, grabbing as many backlinks as possible was a legitimate way of climbing the search engine results. That’s why backlink spamming is still practiced by some of the more evolutionarily-challenged SEO agencies, or sometimes by agencies that are just plain shady. On the other hand, you may have used an SEO in the past who was simply following the wider industry practice.

How do I fix my Penguin penalty?

Penguin only targets sites it judges to have spammy links. If you clean your link profile, the penalty should be lifted. To achieve this you need to work with an agency with experience of profiling links, appraising the ones that may have caused the penalty, conducting effective link cleaning, and providing conscientious, ongoing link monitoring to keep the profile clean.

Here’s the bad news. If you’ve been hit by a Penguin penalty, you won’t be able to tell if your recovery strategy has been successful until a new Penguin update comes out. Only Penguin has the power to lift Penguin penalties. There have been a further five updates since Penguin 1.0 in 2012, each one refining the search results and levelling the playing field for sites that adhere to the quality guidelines.

The good news is, not only is recovery possible but by cleaning your link profile, monitoring backlinks and building natural quality links your site could be stronger than ever, even performing more effectively than before you began the entire process. 

A Timeline of Google Penguin

Penguin doesn’t update as regularly as Panda. There are still lots of sites trying to recover from the last update. The easiest way to see if you’ve received a penalty is to compare the drop in your traffic and/or rankings with the dates of the algorithm updates.

Here’s a list of all the recent Penguin updates:

Penguin 3.0 – October 17th 2014
Penguin 2.1 – October 4th 2013
Penguin 2.0 – May 22nd 2013
Penguin 1.2 – October 5th 2012
Penguin 1.1 – May 24th 2012
Penguin 1.0 – April 24th 2012

If you’re looking to recover from your Google Penguin penalty, contact us today or call +44 (0) 3301 333480.

Forensic SEO

Recovering from a catastrophic traffic loss requires a laser-sharp understanding of your site’s inner and outer mechanisms. We put over 100 distinct components of your site under the microscope, producing a detailed analysis of your historic search visibility, dissecting your analytics data and working with enterprise-level software to find where the problem is exactly all so we can fix your rankings quickly, without disrupting the day-to-day running of your site.

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Link Penalties

If spammy inbound links have caused your site to be devalued or pushed into the crosshairs of Google Penguin, we can provide a complete link penalty service: a profiling, cleaning, disavowal and reconsideration service that's guaranteed to decontaminate your site. We run a meticulous assessment of your links, identifying the risks, taking steps to clean the links causing you problems, and submitting a detailed reconsideration request on your behalf.

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Content Penalties

One of the most important keys to search engine success is your content. If you’ve received a manual content penalty or if your rankings have taken a plunge at the same time as a Google Panda update, then you may need a specialist content penalty and Panda recovery service to get you back on track. We provide a content audit and planning service to help get your content up to scratch, your penalty lifted, your rankings back to where they were, and your site secured for the future.

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Getting your rankings back requires two things: a complete understanding of the problem and an actionable plan to recover from it. Our Forensic SEO experts have created numerous cost-effective recovery plans to help businesses get back on their feet after suffering a devastating loss in search engine traffic. Whether you’ve received a penalty or you’re getting attacked by malware or competitor tactics, or the problem is with your site, we’ll come up with a recovery plan that will fix the issue and help secure your rankings for the future.

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